Brand Clarity Blueprint Community & Course™

Apply To Get Free Access to the Brand Clarity Blueprint™

Finally Feel Clear, Confident & Seen in Your Business

Ditch the confusion. Build a brand that attracts dream clients — and feels like you.

Join the private beta group — help us shape the course & community.

We're inviting a small group to help us test the platform. In return for free full access, we kindly ask for:

Honest feedback to help us improve

A short video testimonial (when you're ready)

Be the first to turn your voice, vision, and value into a standout brand.

Spots will be limited for early access.

WHAT WE OFFER

What You’ll Learn

Why tactics fail without clarity

The clarity gap (and how to stop “launching from confusion”)

Being → Doing → Having: the identity shift behind brands that last

How to attract your ideal audience by speaking their language

Your Brand Clarity Coach

Ingrid Reid Andrews

Brand Equity Strategist at Build Brand Futures

Ingrid Reid Andrews is a brand strategist with 40+ years across Johannesburg, London, and New York. She led strategy teams on global campaigns (including the Toyota Prius LA launch) and now teaches purpose-driven founders how to turn clarity into traction.

Testimonials


This letter is my personal recommendation for​ ​Ingrid Reid Andrews, one of the most prolific ​​Brand Positioning Specialists our company has had the pleasure of working with. I have been associated with​ ​Ingrid for a period of​ ​ two years and during this time her involvement with our company ​working on a diverse ​range of ​projects ​has positioned Jungle Corner as 'a startup agency agency to watch'.

Ingrid​ ​has been phenomenal in giving shape to some of the innovative ​ brand positioning formulas and ​strategic​ ​ideas ​to our​ ​projects​. ​She can approach routine tasks from a different direction and with an alternative perspective, helping ​us create truly original advertisement products​ for both print and the new intangible digital​ economy.​

​Ingrid ​Reid Andrews ​has ably represented our ​company ​leading workshops with high profile individuals and CEOs​.​ She is a people's-person at heart, and has the rare ability to connect with all personality types to confidently guide stakeholders and clients during her insightful branding processes. This has led her to be directly responsible for the shared success of our biggest campaigns to date, notably the recent launch of the new interactive website for Robben Island, funded by MTN South Africa.

The two most outstanding characteristics of ​Ingrid is ​her understanding of traditional advertising and methodologies, and her vast knowledge of human behaviour which have ​both proved invaluable to us as an emerging competitor in the ​digital field. ​She constantly reminds us of Maslow's hierarchy of needs and how this can influence a deeper realisation of marketing and persuasion to target our specific audiences.

​I have been proud to associate myself with Ingrid Reid Andrews and highly recommend her​ as an extremely valuable asset to any organisation.

Neil Whitehead

Product Design Leader | Strategy-Driven, People-First, Crypto-Savvy


Ingrid took me under her wing at Enterprise IG back when I was fresh out of Vega and very green behind the ears.

Since then, our relationship has developed into one that I cherish and call upon often.

Ingrid's breadth and depth of experience is seldom matched in South Africa as most strategists/planners with such advanced credentials have transplanted themselves onto foreign shores.

What amazes me most of all about Ingrid though is the perennial freshness of her approach and her endless youthful energy.

We have worked together on a number of ongoing projects and I hope to have the opportunity to work on a good few more.

Chris Human

Partner, Innovation

Bain & Company

San Francisco, California, United States

Office: Cape Town

© 2025 Ingrid Andrews | Build Brand Futures™ | All rights reserved.

No part of this content may be reproduced without written permission. The information provided is for educational purposes only.